When it debuted in 1988, Sassy, the brain-child of Australian publisher
Sandra Yates, was seen as "a baby-ms.". Launched with the ad campaign,
"I'm too sassy to read Teen" and with 25 year-old editor-in-chief Jane
Pratt as a perfect foil for the much older editor of Seventeen, Sassy
initially got lots of press and had a growing circulation.
The magazine, whose slangy, first-person style was described as
"pajama-party journalism" featured articles such as "Guide To A Boy's
Body," "My Brother's Gay, Big Whoop," and items on Rupaul, zines, the
spoken word scene, and underground filmmakers. Nor did Sassy neglect
such issues as the return of flared pants and the Brenda-Kelly-Dylan
triangle on "90210."
The magazine was hit by a moral majority boycott in its first year , and
shortly thereafter was sold to Dale Lang Publications. Some five years
later , plagued by shrinking ad pages, the magazine was sold to Petersen
publishing, which publishes Teen as well as Guns and Ammo.
Immediately after the sale, the entire Sassy staff was fired (many of
them had been with the magazine since its inception) and the magazine
was completely revamped, becoming a bland clone of every other
mainstream teen-girl magazine.
Occasionally publishes fiction, e.g. "Run Away" by Cathie Bauer (Jul-1993).
Merged with Teen in January 2007.
Issues & Index Sources
1988 – 1994: Lang Publications
1994 – 1996: Petersen Publishing